Licensees For "Hulk" and "Iron Man" Revealed

by: Average Joe 1 year, 9 months, 5 days, 12 hours, 8 minutes ago 1

Hasbro and Hallmark among the many names teaming up with Marvel on their first self financed films.

Brandweek has the scoop on who will be the licensees for Marvel Films upcoming Iron Man and The Incredible Hulk films both slated for release in 2008.

Iron Man and Incredible Hulk licensees include Hasbro (master toy licensee), Hallmark (social expressions and party goods), Kids Headquarters (boys & girls apparel), Jay Franco (domestics), Mad Engine (T-shirts), Fruit of the Loom (underwear), Disguise (costumes), BBC (footwear), Berkshire (headwear and cold weather), Mega Bloks (construction toys) and Jakks Pacific (plug & play games), AME (sleepwear), Sideshow (collectibles), FAB (back-to-school & arts and crafts) and MGA (die-cast vehicles). Marvel is looking to add partners in other key licensing categories, such as food & beverages, consumer electronics and publishing. Licensees were given a directive to incorporate innovation into their products and urged to view their creations as components of a collection, not one-off items. Transformation also is a key element of both properties.

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filed under: Movies • Iron Man • The Incredible Hulk •