IFL Gets a new CMO and more
by: DarthMolen 1 year, 10 months, 2 weeks, 4 days, 21 hours, 20 minutes ago 1
Email Article Print ArticleTons of IFL (International Fight League) news out there so I wanted to roll it up into one post.
Fox Sports released a great review of IFL Atlanta if you are at all interested.
IFL also went out and hired a fancy schmancy CMO, Joel Ehrlich, who interestingly enough was the main marketing director for Marvel and DC at one time.
And last but not least, the Arizona Central ran a really decent piece on the IFL and explains their part in cleaning up the MMA image.
Joel Ehrlich has shown he can reach the most coveted and hard to get group for advertisers. If he is on board with the IFL there will probably be an even quicker rise in the sports numbers.
Cleaning the image up will only help as well. I know some guys will want nothing but bloody mismatches where someone almost dies but I don’t think that group is in the majority of opinion.