Comedian Sacha Baron Cohen’s next film is causing a bidding war among top Hollywood studios.
Comingsoon.net reports that Universal is close to securing a $42.5 million deal for the rights to comedian Sacha Baron Cohen’s next film Bruno.
The film would be based on Cohen’s fashion victim alter ego featured in Da Ali G Show.
Posing as an Austrian TV reporter who’s notably gay, Cohen wormed his way into style hot spots like New York’s Fashion Week, getting people to say outrageous things about the fashion world, such as condemning the unstylish to concentration camps.
Bidding for Cohen’s next pic has attracted interest from multiple studios and comes just before 20th Century Fox opens Cohen’s Borat this Friday.