You know you have made it if you get featured in the NY Times. WoW (World of Warcraft) recently received this honor.
I like the commentary in this article. For a mainstream article about games, it really is quite well written. They aren’t portraying gamers as uber geeks, weird, or even different. They are portraying them as average everyday people who happen to have a hobby. The quotes from various people are insightful and it looks like they sought out real gamers for their sources which is refreshing.