Officially announced by Cartoon Network Enterprises (CNE) that Mattel would serve as the master toy licensee.
Toy News International has an article up that talks about Cartoon Network’s decision to name Mattl, Inc. as it’s master toy licensee.
"We are pleased to be aligning the Cartoon Network brand with one of the world’s largest and most respected toy companies, setting the stage for great success in the all important toy and games category," said David Levy, President of Turner Entertainment Sales and Marketing. "We’ve always had a very strong relationship with Mattel as an advertiser and now we are extending that into consumer products. This will enhance the brands of both companies by combining our assets as a leading entertainment company with their expertise in the global toy market.”
For the full article click the link above.