Will it make dollars and sense to change it’s rating?
per Reuters.
A video game banned in Britain and Ireland and facing restricted sales in the United States due to its violent content is a “fine piece of art,” according to the game’s publisher.
Manhunt 2, in which a player becomes an insane asylum escapee killing people in gruesome ways, was made by Rockstar Games, a label of Take-Two Interactive Software that is behind the controversial Grand Theft Auto series.
British and Irish censors this week banned the game, citing an unacceptable level of “gratuitous violence.” It is the first time in 10 years that British censors have refused a video game a rating and the first time ever Ireland has banned a game.
Despite the controversy, Take-Two Chairman Strauss Zelnick said he stands behind the game “fully,” and parents and consumers should be able to make their own choices once they are informed about a product.
"The Rockstar team has come up with a game that fits squarely within the horror genre and was intended to do so,” Zelnick said in a statement. “It brings a unique, formerly unheard of cinematic quality to interactive entertainment, and is also a fine piece of art."
A Rockstar Games representative said Wednesday that a U.S. self regulatory group set up to classify video games had imposed its most stringent rating, “Adults Only,” on the game, meaning many major retailers will not stock it.
This group, the Entertainment Software Rating Board, said any rating could be appealed, or a game modified to obtain a less restrictive label. Rockstar declined to say whether it would overhaul the game or appeal the rating.
The jury is still out on whether violent video games lead to violent behavior, but many big retailers, such as Wal-Mart, which accounts for 25 percent of U.S. video game sales, refuse to carry “Adults Only” titles.
The game was slated for a July 10 release for Sony’s PlayStation 2 console and PSP handheld device, and for Nintendo’s Wii console. But the game’s fate is unclear because Sony and Nintendo do not allow “Adults Only” content on their systems.
The developments, however, are not expected to have a major effect on the bottom line of Take-Two, a troubled publisher that installed Zelnick and other new executives in March after a shareholder led coup.
The company reported revenue last year of just over $1 billion, and Manhunt 2 had been expected to post sales of about $40 million, according to Wedbush Morgan analyst Michael Pachter.
That could be halved if the “Adults Only” rating sticks, or be trimmed to $35 million if Rockstar reworks the game to get a less restrictive “Mature” rating.
"This is one of the tasks ahead of new management, to rein in that creative talent and tell those guys we are in the business of making money and you should make games that will sell, not games that are artistically beautiful but not available at Wal-Mart,” Pachter told Reuters.
***UPDATE*** June 22, 2007
In a short statement Thursday evening, the New York-based company said it is temporarily suspending plans to distribute the game while it reviews its options.
“We continue to stand behind this extraordinary game. We believe in freedom of creative expression, as well as responsible marketing, both of which are essential to our business of making great entertainment,” the company said.
Manhunt 2 had been scheduled for a July 10 release in the United States on both the Wii by Nintendo and the PlayStation 2 from Sony.