Steve Sievert over at the Houston Chronicle is on the bleeding edge yet again and has picked up the scent of a possible ESPN deal with the UFC.
ESPN is synonymous with sports in the ol' U.S. of A. Having MMA coverage on ESPN goes a long way towards validating it in John Q. Public's eye as a real sport.
Here is what Steve Sievert had to say on Brawl Sports.
ESPN is on the verge of covering mixed martial arts - or at least the UFC - like it covers other professional sports. UFC President Dana White is headed to New York this week for a meeting with network honchos to discuss how it will all come together.
It's likely that UFC will get airtime scraps to start, similar to how the network covers other "fringe" pro sports. Don't expect wall-to-wall NFL-style coverage - yet.